كل الأطراف، ميزان واحدEvery side. One standard.
Brand book
Everything needed to use the Muhayed identity correctly: the logo in every version, colours, fonts, templates and the files to download.
The idea
Muhayed (محايد) means impartial. The identity says it without words.
The symbol is the Level: a spirit level with its bubble dead centre, leaning to no side. The bubble is a diamond, the same shape as the two dots under the ي in محايد, so the symbol and the Arabic lettering belong to each other.
In the primary logo the symbol sits exactly between the Arabic and the English names. In English, being "on the level" means being honest.
The palette is deliberately neutral: ink and paper, with a single teal accent that belongs to no Lebanese political party.
Logo
Six versions, each in four colourways. Use SVG for the web and print (sharp at any size) and PNG where SVG isn't accepted. All files have transparent backgrounds. All logos on Google Drive
Horizontal
Primary logo. Use it wherever there is room.
Stacked
Square and tall spaces: posters, profile headers, merchandise.
Arabic only
Arabic-only pages, Arabic print.
English only
English-only contexts.
Symbol — the Level
App icon, avatar, watermark, video bug.
In use
How the assets are used across the platform, social media and video, with the file for each.
Website header — light
Primary horizontal logo, colour on light. Favicon in the browser tab.
Mobile site header
Single-language logo on small screens: English only on English pages, Arabic only on Arabic pages.
Phone home screen
App icon and "add to home screen" icon: the compact symbol on an Ink tile.
Every side. One standard. كل الأطراف، ميزان واحد
Social profile (X)
Header banner plus the dark profile picture. The same profile picture is used on every network.
Link shared in a feed
The default share image appears when a page without its own photo is shared. Story pages share their own photo with the Muhayed badge.
Instagram / social post
Headline card template: category, confidence label, headline in both languages, logo at the foot.
Video: watermark and lower third
White symbol as a corner watermark; lower third on an Ink band with the compact tile.
Clear space, size and misuse
Clear space on every side = the height of the symbol.
| Version | Minimum on screen | Minimum in print |
|---|---|---|
| Horizontal | 160 px wide | 40 mm |
| Stacked | 90 px wide | 22 mm |
| Symbol | 28 px wide | 8 mm |
| Compact symbol | 16 px | 5 mm |
Never
Stretch or squash
Recolour, especially in party colours
Split or rearrange the primary logo
Add shadows, glows or gradients
Colour logo on busy images: use white
Colour
A neutral ground with one accent that no political party owns. Every text colour meets accessibility contrast (4.5:1 or better). CMYK values are starting points: confirm with your printer.
RGB 18 22 28
CMYK 36 21 0 89RGB 245 242 234
CMYK 0 1 4 4RGB 15 123 120
CMYK 88 0 2 52RGB 79 193 185
CMYK 59 0 4 24RGB 91 101 115
CMYK 21 12 0 55RGB 227 222 210
CMYK 0 2 7 11Story confidence labels
#6B7280#3F4AA6#0F7B78#8E3B6BNever use the colours of Lebanese political parties for brand or editorial elements: yellow, green, orange, red or royal blue.
Typography
Arabic and Latin designed together. Weights 400, 500, 600.
نص المقال بخط آي بي إم بلكس العربي، واضح ومريح للقراءة الطويلة على الهاتف والشاشة.
Article text in IBM Plex Sans Arabic, clear and comfortable for long reading, with matching Latin letters built in.
Weights 400, 500, 600.
| Style | Font | Size (web) | Weight |
|---|---|---|---|
| Headline | Readex Pro | 40–64 px | 600 |
| Subheading | Readex Pro | 24–28 px | 500 |
| Body | IBM Plex Sans Arabic | 18–20 px (Arabic 19–21 px) | 400 |
| Caption, labels | IBM Plex Sans Arabic | 14–15 px | 500 |
On Google Fonts, open the font's page and choose Get font → Download all. Both fonts are free under the Open Font License, including for commercial use. To use them on a website:
<link href="https://fonts.googleapis.com/css2?family=IBM+Plex+Sans+Arabic:wght@400;500;600&family=Readex+Pro:wght@400;500;600&display=swap" rel="stylesheet">Favicon and app icons
| File | Used for | Size | |
|---|---|---|---|
favicon.ico | Browser tab (all browsers) | 16, 32, 48 | Download |
favicon.svg | Browser tab (modern browsers) | Any size | Download |
favicon-32.png | Browser tab, PNG | 32×32 | Download |
apple-touch-icon.png | iPhone and iPad home screen | 180×180 | Download |
icon-192.png | Android home screen | 192×192 | Download |
icon-512.png | Android splash, app stores | 512×512 | Download |
icon-maskable-512.png | Android adaptive icon | 512×512 | Download |
site.webmanifest | Tells phones which icons to use | — | Download |
For the website's <head> (files placed at the site root):
<link rel="icon" href="/favicon.ico" sizes="48x48">
<link rel="icon" href="/favicon.svg" type="image/svg+xml">
<link rel="apple-touch-icon" href="/apple-touch-icon.png">
<link rel="manifest" href="/site.webmanifest">
<meta name="theme-color" content="#12161C">Editorial labels
Confidence labels
Story types
Photo credits
File photo: [Author], Wikimedia Commons, CC BY-SA 4.0
صورة أرشيفية: [المصوّر]، ويكيميديا كومنز
Photo: [Official source]
AI illustration badge
Burned into every AI-generated image: English bottom-left, Arabic bottom-right, about 4% of the image height from the edge. The same words go in the caption and the image's hidden data.
Tagline and voice
كل الأطراف، ميزان واحد
Every side. One standard.
Calm
No shouting, no "عاجل" on everything, no exclamation marks. Urgency is shown with the confidence label, not the tone.
Plain
Short sentences and everyday words, in both languages. Explain, don't impress.
Even-handed
Neutral wording, every claim credited to who made it, no loaded terms from any side.
Social media
Upload the PNG files. The dark profile picture is the main one on every network, so Muhayed looks the same everywhere. Social folder on Google Drive
Profile picture · dark (main)
1080×1080 px · X, Instagram, Facebook, TikTok, YouTube, WhatsApp Channel
Profile picture · light
1080×1080 px · Alternative for light feeds
Profile picture · teal
1080×1080 px · Alternative, campaigns
X header
1500×500 px · X (Twitter) profile banner
Facebook cover
1640×624 px · Facebook page cover
LinkedIn cover
1128×191 px · LinkedIn page banner
YouTube banner
2560×1440 px · Channel art; keep content inside the central 1546×423
Default share image
1200×630 px · Shown when the homepage or a page without its own image is shared